How To Bring in New Partners

The complete guide for planning and structuring the process, by Marc Rosenberg, CPA.


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Marc Rosenberg, CPA has helped firms analyze and implement partner acquisition strategies for more than 20 years. This monograph guides you through all of the issues, considerations and details related bringing in new partners for firms of all sizes. The goal of the monograph is to help firms ensure that adding partners is the right step for the firm.

Marc Rosenberg

Marc Rosenberg

FREE INSTANT DOWNLOAD: Sample pages from How to Bring in New Partners (PDF)

Succession planning has hit CPA firms with a vengeance. As Baby Boomer partners approach retirement age, they naturally are focusing on who can take their place and eventually write their retirement checks. This monograph answers the questions, What are Best Practices in bringing in new partners? How is the buy-in structured? How does all this work?

Chapter titles include:

√ What is a partner these days?

√ Should we have non-equity partners?

√ How do firms develop staff into partner?

√ What does one get for the buy-in?

√ When are they ready?

√ How do new partners get compensated?

√ What should their buy-in be?

√ 22 main provisions of a partner buyout plan

√ What should their ownership percentage be?

√ How should voting work?

√ How does capital get determined?

√ What about non-solicitation agreements?


1. Key Concepts

2. Structuring The Buy-In

3. What Do New Partners “Get” For Their Buy-In?

4. Ownership Percentage

5. Partners’ Capital

6. How Should New Partners Be Compensated?

7. Partner Retirement/Buyout Partner

8. Partner Retirement/Buyout Systems: 23 Main Provisions

9. How Are the Duties And Responsibilities Of A New Partner Different From Those Of A Manager? 10. What Vote Should New Partners Get?

11. Non-Solicitation Agreements

12. Equity vs. Non-Equity Partners


Exhibit I – Bringing In A New Partner: Thresholds and Core Competencies

Exhibit II – Complications With Compensation Formulas

Exhibit III – Why Firms Retire Partners At 1x Fees, Or Less, WHY When Smaller Firms Are Often Sold For Well Over 1x Fees

Exhibit IV – What A Partner Is And Is Not Entitled To

Exhibit V – What Is A Partner




Marc Rosenberg is a nationally known consultant, author and speaker on CPA firm management, strategy and partner issues. President of his own Chicago-based consulting firm, The Rosenberg Associates, he is founder of the most authoritative annual survey of mid-sized CPA firm performance statistics in the country, The Rosenberg Survey, available here from Bay Street Group. He has consulted with more than 700 firms throughout his 20+ year consulting career. He shares his expertise regularly on The Marc Rosenberg Blog.

Accounting Today magazine annually acknowledges Marc Rosenberg as one of the 100 most influential people in the CPA profession and INSIDE Public Accounting has repeatedly recognized him as one of the ten most recommended CPA firm consultants in the country. The industry’s leading publications regularly quote Rosenberg. He is a frequent contributor to CPA Trendlines.

FREE INSTANT DOWNLOAD: Sample pages from How to Bring in New Partners (PDF)

Paperback, 36 pages
Please allow 2-3 weeks for delivery.