Bay Street Group brings a hard-nosed attitude to independent research. Maybe it comes from the years of experience we have as take-no-prisoners news reporters. Or maybe it comes from knowing the value of real answers to the right questions after years of making profit-and-loss decisions in Fortune 500 environments.

The First Question is Why?

We know whom to ask.

How to ask.

At Bay Street Group, we know the right questions.

And, something too many research firms forget: Why we’re asking!

We start by establishing the reason for a research project in the first place.

And we use a variety of tools:

  • Online surveys
  • Direct interviews
  • Research overviews