White papers are fast gaining ground as a dominant advertising vehicle on the internet.

Why? White papers are simply one of the best, most natural uses of the internet to generate qualified leads.

Think about it: In advertising, television is great at setting a mood, a flavor, a style — an emotional connection with a brand. Radio is great at telling stories. Readers of newspapers expect news; thus coupons and promotions are naturals.

With the internet, it’s all about information. The brand with the best educational message wins.

Client Success Stories or well-placed Case Study Articles can reap huge and enduring rewards in publicity, client relations, and new sales.

At Bay Street Group, we’re experts at telling stories the way accounting and financial professionals need to hear it.

Of course, we make the information actionable. But more than that, we make it compelling.