The BSG Network of Professionals
President and CEO
Rick Telberg, president and CEO of Bay Street Group LLC, is a veteran analyst, advisor, commentator, editor and publisher. He brings a unique background and perspective to research and advisory services for the professional services community. Mr. Telberg may well be the accounting profession’s most widely-known commentator through his long associations with the American Institute of Certified Public Accountants, Accounting Today magazine, and currently cpatrendlines.com.
As an expert in management, marketing, media and e-commerce, Mr. Telberg has served as Senior Editorial Director of Pro2Net Corp., now www.smartpros.com, and as Director of Online Content at CPA2Biz, www.cpa2biz.com. Previously, Mr. Telberg served as the longtime Editor-in-Chief of Accounting Today, and as Vice President/Group Publisher at Thomson Financial (now SourceMedia), overseeing Practical Accountant, Accounting Technology, and what is now www.accountingtoday.com.
Mr. Telberg was presented with a special citation by the National Society of Accountants for service to the profession and has served on a variety of boards and steering committees, including BKR International and the IBM Small Business Advisory Council. He is a graduate of New York University.
Thomas Kothman is the former publisher and editorial director of Accounting Today. Mr. Kothman has 40 years experience in professional, technical and trade publishing, e-commerce and direct marketing. He is currently Principal at Thomas Advisors, Killingworth, Conn., which serves clients in e-commerce, professional services and non-profit sectors.
- Branding, customer profiling, circulation planning and acquisition.
- Project management, strategic goal setting and planning.
- Creative design, print and online marketing.
- Direct mail project management and list selection.
- Leveraging content and visual assets across multiple channels and platforms.
- Pay per Click Management.
Bruce W. Marcus (1925-2014)
Bruce W. Marcus is internationally recognized for his innovative solutions to marketing and practice-management problems. Mr. Marcus has written 15 books on professional services marketing and investor relations, as well as hundreds of articles. His latest books are Professional Services Marketing 3.0 (published by Bay Street Group LLC, 2011), Competing for Capital, (John Wiley & Sons, 2005), and Client At The Core (John Wiley & Sons, 2005), co-authored with August Aquila. He has developed and executed insightful and effective marketing programs for many of the nation’s major accounting and law firms.
At Bay Street Group, Mr. Marcus focuses on:
- Tailored strategies for successful growth;
- Strategies to improve and sustain profitable client relationships;
- Effective marketing and firm management organization; and,
- Maximizing and managing firm and professional knowledge management for improved efficiency, productivity and profitability.
Hitendra Patil applies emerging studies in neuroscience to entrepreneurial strategies at tax and accounting firms. In fact he wrote the book it: Accountaneur: The Entrepreneurial Accountant.
Patil serves as a director a tAccountantsWorld, responsible for helping accountants become more successful by leveraging AccountantsWorld’s software solutions more powerfully and advancing the company’s leadership in cloud solutions for accountants. AccountantsWorld is a leading provider of cloud-based solutions for accountants. AccountantsWorld offers a complete, integrated suite of innovative accounting, payroll, and practice management solutions that help accountants work collaboratively with clients to foster greater client loyalty and improve practice bottom lines. AccountantsWorld is also the only leading cloud solutions provider that puts Accountants First™ by never competing with accountants or selling services directly to their clients.
Prior to AccountantsWorld, he worked as the chief operating officer of Pransform Inc., a processing solutions provider for small- to medium-sized accounting, CPA and tax firms in the U.S. Before joining Pransform, Hitendra was the assistant vice president of global financial services at Viteos Technologies.
John F. Hudson, CPA, is the President of Hudson Consulting Group, LLC. Prior to founding the company in late 2001, John was one of the original founders of CPA2Biz, Inc., one of the top 500 internet retailers in the United States. John has more than 25 years experience in the practice of public accounting, business strategy, product development, and entrepreneurship.
Hudson Consulting Group, LLC provides business & product strategy consulting services to CPA firms and organizations serving the CPA profession. Previously, John served in a number of senior capacities at CPA2Biz, Inc. including leading corporate strategy, managing a multi-million dollar business unit, and leading the organization’s corporate marketing and communications efforts. Prior to CPA2Biz, John served as the Vice President – Technical Standards & Services, Chief Knowledge Officer and in various senior business roles at the AICPA. Prior to the AICPA, John spent approximately 15 years at KPMG, one of the nation’s leading accounting and consulting firms.
An authority on the evolution of the accounting profession and the challenges faced by CPAs, John regularly speaks on issues of concern to CPAs. He has been quoted in leading business publications, including The Wall Street Journal, The Wall Street Journal – Europe Edition, The Cleveland Plain Dealer, Bloomberg Business News and virtually every trade publication addressing the CPA profession.
John is a former member of the U.S. delegation to the International Accounting Standards Board and the Journal of Accountancy Editorial Advisory Board. He is also a member of the Advisory Board of the Graduate School of Business at Florida State University.
John is a Certified Public Accountant [CPA] and holds a Master of Business Administration [MBA] degree from Florida State University and a Bachelor of Arts degree from the University of West Florida.
Leslie Raicer brings a wealth of diverse experience in business and organizational development, media production, consumer, and trade marketing, product licensing and intellectual property management in both the for-profit and not-for-profit sectors. Throughout her career, Ms. Raicer has successfully built organizations, shepherded projects, and developed strong, effective alliances, including pro-bono work in the areas of animal welfare and environmental advocacy. Ms. Raicer’s domestic and international ventures have included Sesame Street and The Electric Company, as well as partnerships with Random House, Sony, Kraft, and Televisa. She is a graduate of Ithaca College.
Jackson Whelan provides web design and development to individuals, companies and nonprofit organizations of all sizes. He provides Bay Street Group clients with access to world-class resources in design, and development of interactive solutions. Mr. Whelan specializes in the WordPress web platform, which allows Bay Street Group to offer robust dynamic solutions at reasonable prices.
John M. Covaleski
John Covaleski is a seasoned business analyst and investigator, in addition to being an award-winning journalist. He may be best known to the finance and accounting community as senior news editor of Accounting Today, where he directed the publication’s technology coverage. But Mr. Covaleski is also an accomplished investigative reporter. His work has appeared in Best’s Review, Pensions & Investments, Philadelphia Business Journal, The Times of Trenton, N.J., The Sun in Lowell, Mass., and The Intelligencer in Doylestown, Bucks County, Pa. He has a bachelor’s degree in journalism from Temple University in Philadelphia, and was a sergeant in the U.S. Marine Corps.
Ted Needleman, MA Ed.
Ted Needleman is a widely recognized business technology consultant and analyst. He has been an accountant in public practice, ran the award-winning Accounting Technology for a decade, and has authored over 4,000 reviews, articles, columns, and two books. His first programming job was in the late 1960s, on an IBM 1401 with 4K of memory. Since then, he has programmed computers ranging from mainframes to minis to micros. He holds a BA in Accounting and a Masters in Teaching.
Dr. Marlene Piturro, Ph.D, MBA
Dr. Marlene Piturro holds a Ph.D and MBA, specializing in organizational development. She has worked in clinical practice as a psychologist and in the Fortune 500 in human resources and strategic planning. Piturro has been published extensively in finance and healthcare, particularly The New York Times, Managed Healthcare News, Strategic Finance, CFO magazine, the Journal of Accountancy and Public Issues.
Samantha Merton, MA, MBA
Samantha Merton is an experienced marketing and corporate researcher. Her background includes positions at Audits & Surveys Worldwide (now RoperASW), Sesame Workshop, and the World Bank. She is a graduate of Harvard University and received both her MBA and her MA in Statistics at Columbia University.